Volkswagen educated current and potential customers about the great innovative features Volkswagen offers.
Sitecore Experience Awards
Volkswagen Features Campaign
Challenges
- Position Volkswagen as a leading brand in innovation
- Educate current and potential Volkswagen customers about the great innovative features in an engaging way
- Present the information in a comprehensible, but appealing way with eye-catching images and videos
Result
- 19 new of feature landing pages created and were promoted in Volkswagen newsletters, Youtubepre-rolls, on social media and online marketing advertisements
- Campaign videos were viewed 16 million times in the first 7 months
- Explanation videos on the campaign site were viewed 35,000 times
- All the feature pages provided 385,000 extra page views on the platform
Platinum Solution Partner
Valtech is a global digital agency with expertise in technology, innovation, marketing, and experience design, and has a core passion for addressing transformational business challenges for clients. Valtech holds the belief that differentiation comes from orchestrating seamless experiences around the customer—by rethinking the customer journey and implementing the right, fully connected solution.
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