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  • Drive the “Customer Connect” digital transformation strategy
  • Exceed customer expectations, increase competitiveness, reduce cost to serve
  • Meet changing construction industry needs for anytime, last-minute equipment
  • Deliver new/upgraded services: Hire Now, internal My Sales, RIIOT (Rental Industrial Internet of Things), MyCoatesHire



  • Created a single platform for B2B, B2E and B2C consisting of web, apps, portals and IoT
  • Transitioned from entirely in-store/phone transactions to a digital business
  • Helped expand channels from B2B to B2B2C
  • Enabled customers to complete projects faster with national, 24/7 “Hire Now” app
  • “Hire Now” delivered average 65% month-over-month increase in online revenue
  • Improved equipment utilization with IoT app
  • IoT helped a customer cut costs by 10%, agree to a new 3+-year contract, raise terms 6%
  • Delivered more app functionality (pricing, payment) exceeding customer expectation

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Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

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