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Challenge_1

Challenge

  • Simplify and personalize student application and enrollment process
  • Optimize conversion of prospects into enrollments
  • Facilitate onboarding of university partners and courses
  • Drive student enrollment growth for its university partners in a highly fragmented market

Solution

  • Implement a powerful, scalable web platform that serves multiple types of end users and enables personalized omnichannel experiences
  • Integrate Salesforce and other marketing and line-of-business systems for full insight into user interactions
  • Take a highly integrated platform and DevOps approach that supports scaling, continual marketing optimization, and the rapid release of new features

Result

  • Streamlined enrollment and application process
  • 360-degree view of the student base
  • Substantial increase in lead capture from website
  • Significant growth in new student enrollment
  • Growth in undergraduate degree applications
  • First new student growth in key "study period one" sales season in five years

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Salesforce CRM

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