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Challenges_1

Challenges

  • Deliver a more refined and personalized user experience
  • Develop and enhance global brand image and awareness
  • Update existing web presence; was outdated, slow and only accessible via desktop browser
  • Separate region/language sites with different 3rd-party financial information integrations
  • Detailed fund-specific pages for ~200 share classes (by regional availability), including interactive charts and document library
  • Deliver content to multiple audiences, in multiple languages
  • Accommodate different finance regulations across 20 countries
  • Manage with small in-house marketing and communications team

Solution

Solutions

Result

Results

  • Increased customer engagement with personalized, relevant information
  • Delivered dynamic, interactive data in preferred language (English, French, Italian. German, Dutch)
  • Enhanced brand for supporting responsible investing
  • Content delivered to customers faster and at reduced cost via mobile, tablet and desktop
  • Targeted content to audience type (retail, wholesale, and institutional) while complying with regulations in 20 countries
  • Brought multiple, separate websites onto a single platform
  • Automation, content cloning, master content node and custom scripts help small team manage complex, multi-language content

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Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

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