Credit Union of Texas operates as a credit union. The company was founded in 1931 and is headquartered in Dallas, Texas.
Sitecore Experience Awards
Credit Union of Texas
Challenge
- Grow the credit union business
- Provide personalized and predictive user experience
- Increase customer satisfaction
Result
- A personalized, predictive and omni-channel experience across the entire customer journey
- Real Estate leads increased 470% in first month
- Real Estate application increased 209%
- Auto applications increased by 32%
- Auto loads increased by 20%
- 54% of visits are getting personalized content
- Total leads went from 649 to 3,003, growing 363%
- Total application leads grew 284%
- 500 email subscriptions
- 3,000 email car search results
