Simplifying the insurance-buying process
Buying insurance can be a high-stakes, confusing process, with a dizzying array of product choices. There’s basic health insurance, which the Swiss government requires authorized private health insurers to provide. Beyond that, the insurer might offer a range of supplementary packages according to the applicant’s age, health status, and other factors.
To improve its customer experience and differentiate itself in a competitive market, KPT set out to make it easy for customers to compare, select, price, and purchase the right available insurance products for their needs.
With Sitecore, we created a groundbreaking e-commerce platform that integrates the website with calculator tools, making it easy for customers to select and purchase the right insurance products.
