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Challenges_1

Challenges

  • Revamp and redesigned various websites to create a stronger content structure
  • Engage page layout and navigation to capture site visitor data
  • Identify opportunities to improve customer experience
  • Track user engagement efficiently
  • Establish real-time personalization
  • Drive contextual experiences throughout the customer’s lifecycle

Solution

Solutions

Result

Results

  • Increased web traffic by 40%
  • Reduced bounce rate by 34%
  • Lead generation from website >12,500
  • Grew total number of visitors by 11.2% and user sessions by 20.8%
  • Boosted number of mobile visitors by 18.6%
  • Optimized and simplified web content
  • Improved experience and personalization
  • Offered insight into customer behavior
  • Implemented profile and pattern cards to identify customers

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Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

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