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Challenges_1

Challenges

  • Deliver relevant content to distinct audiences (broker, employer, and employee)

  • Empower marketing department to drive revenue opportunity

  • Create sales attribution pipeline linking marketing and sales data

Solutions_2

Solution

  • Sitecore Experience Platform™ (XP) on Microsoft Azure (PaaS)

  • Sitecore Experience Database™ (xDB)

  • Sitecore® Experience Analytics (xAnalytics)

  • Sitecore Email Experience Manager (EXM)

  • Sitecore for Salesforce List Builder

Results_3

Results

  • Increased # of users, sessions, and pageviews and time on page; decrease bounce rates by as much as half

  • Driving more market-qualified leads to sales teams

  • Integrated CMS, email, analytics, and sales platforms saves time, improves efficiencies

Verndale_Teaser

Platinum Solution Partner

Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. A Sitecore Platinum Partner, the agency designs and builds digital experiences and enables marketing technologies that bring brands and their customers closer together.

Learn more about Verndale Platinum Solution Partner? Learn more about Verndale

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