Bringing the personalized experience online

Van Lanschot wanted to extend its renowned personalized service to its online customers. To deliver a personalized experience, not only did the company need to understand who was visiting its website and what they were searching for, but they also needed to recognize and ‘remember’ customers each time they visited. In addition, Van Lanschot also required clear messaging to communicate the organization’s specialist services within the private banking sector.

We want to offer customized content to customers and prospects so they only have to tell their story once.

Lisanne Smink

Product Owner, Omnichannel Acquisition team at Van Lanschot

Company size

1560 employees