The Sacramento Municipality Utility District (SMUD) provides a consistent user experience for its customers with customized content based on their account information and preferences.
Sitecore Experience Awards
Sacramento Municipality Utility District
SEA category: Most intelligent content optimization
Challenges
- Solve the challenge of different experiences on different websites
- Provide consistent user experience
- Ensure relevant user content
- Develop common content repository
- Push personalized content
- Integrate with CRM
Solutions
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Integrations include:
- Federate Experience Manager (FxM)
Results
- Improved business processes
- Triggered customer goals with targeted content
- Pulled content from CRM for further personalization
- Published content through My Account portal
- Customized FxM for content pushing and reverse identification of contacts
- Created custom personalization rules
Gold Solution Partner
SymSoft is a digital agency with deep roots in Sitecore engineering. We help clients use Sitecore XP to personalize their customer experience, at scale. We provide end-to-end solutions with inhouse expertise.
Learn more about SymSoft Solutions
