Allergan, a global pharmaceutical company, has enhanced its user experience, offering opportunities to self-serve information, including data on COVID-19.
Sitecore Experience Awards
Allergan Aesthetics
SEA category: Most impactful human connections in a changing world
Challenges
- Reimagine brand experience
- Improve usability of site as customer service tool
- Develop key personas
- Configure Profile Keys to measure engagement
- Enable customers to self-serve
- Launch new pages focused on educating personas
Solutions
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Accelerator (SXA)
- Sitecore Experience Database (xDB)
- Sitecore Forms
- Integrations include:
- Single PaaS
- Azure
- SOLR
Results
- Created a human-centered approach
- Developed manageable, intuitive platform for site authors
- Implemented scalable design to support building of 31 international sites in the future
- Increased user traffic to >7% to ~195,000; new users >11%
- Grew page views and page views per session by 23.3% and 5.2%, respectively
- Reduced bounce rate by 50%
