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Challenge_1

Challenge

  • Deliver IT capabilities quickly to enable business expansion
  • Align IT roadmap with business strategy
  • Focus IT resources on innovation vs. operations
  • Localise digital presence in each market through a single platform
  • Increase traffic through mobile and tablet devices

Solution_2

Solution

Result_3

Result

  • Increased IT agility as business enabler
  • Established unified platform for scalable localization
  • Facilitated expansion in China and other Asian markets
  • Increased traffic from tablet and mobile devices
  • 4.7 million members across social media and online communities


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