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Challenges_1

Challenges

  • Respond to growing demand for information and access to hearing loss healthcare
  • Fix perception that business and marketing activities lagged behind competitors
  • Manage a huge portfolio – 16 brands and 13M products sold annually to consumers and trades in 160 countries
  • Struggle to deliver quality customer-centric online experiences
  • Shorten time to deploy new websites
  • Transition from basic marketing campaigns with little or no personalization or automation
  • Provide content editors with more control over websites, without tech support
  • Maintenance and day-to-day use too expensive

Solution

Solutions

Result

Results

  • Improved access to hearing loss support with an online hearing test and appointment booking feature
  • 71% increase in web traffic and more online purchasing
  • Cut speed to market from weeks to days
  • Added other services like B2B e-commerce and payment systems
  • Scalability and high availability enabled rollout of up to 10 new websites per month
  • 217 sites now supported by a single instance of Sitecore Experience
  • Automation now releases editors from complex, mundane IT work
  • Reduced content duplication, saving time/money with tools like AI to flag duplicated images

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Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

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