Challenges
- Provide accurate coronavirus information in a rapidly changing environment
- Change content creation model to become more nimble
- Update and develop content easily
- Use content to power a COVID-19 self-checker
- Build infographics to inform
- Use taxonomy, state-of-the-art profiling, content scoring, and personalization structures to reinforce a patient-first approach
Results
- Stayed at pace with public questions and concerns
- Used expertise to inform
- Grew visits to coronavirus content to >38 million in 7 months; 4x expected traffic
- Powered a COVID-19 self-checker using content
- Ranked No.1 on Google for “What is coronavirus?”
- Increased traffic from social channels 370%
- Received 1 million page views per day in early days of the pandemic the U.S.
- Complied with security and HIPPA requirements
- Average time on page is more than 4 minutes
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
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