Challenges
- Simplify access to digital services
- Raise product and service awareness
- Serve a huge audience; most of Switzerland’s 8M people touch Swiss Post in some form, with more than 100,000 visits daily
- Reduce site complexity and high volume of content in four languages
Solutions
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.0.2)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Marketing Automation
- Integrations include:
- Coveo
- xConnect
- 60 external apps
Results
- Re-focused business/personal view to customer need, human design orientation
- Succeeded in gaining 89% more site views, (incl. 300% increase in views during Covid period), 12% longer dwell time, 20% mobile use.
- Enabled customers to navigate unimpeded and swap between the services easily
- Used analytics to determine customer priorities content and service needs
- Reduced content production/maintenance effort, pages cut by 37% (11K down to 7K)
- Used machine learning to present more relevant content to site users
- Nominated for the Master Best of Swiss Web Award 2020!
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
Learn more about Avanade