Acura, the luxury vehicle division of Japanese automaker Honda, created a new digital buying experience in the age of COVID-19, offering customers the ability to purchase a car online.
Sitecore Experience Awards
American Honda Motor Company, Inc.
SEA category: Most impactful human connections in a changing world
Challenges
- Transform current buying experience to seamlessly fit a new digital-only world
- Implement a buy online functionality on website
- Reconfigure and optimize user experience
- Clearly communicate and guide customers through new buying experience with informational pages
- Enhance geolocation process
- Create modular and flexible components to be reused across multiple pages and sections across the website
- Upgrade inventory search
Solutions
- Sitecore Experience Platform (XP 8.2)
- Sitecore Geolocation Services
- Integrations include:
- Geolocation Ulto
Results
- Improved “Buy Online” process by 161%
- Completed “Buy Online” process grew by 180%
- Grew number of users interacting with the “Buy Online” informative page by 164%
- Increased visitors to “Buy Online” informative page by 10%
- Expanded number of user taking advantage of new features on website
- Minimized possible losses if no action had been taken.
Platinum Solution Partner
Holding Sirectore’s highest possible accreditation, Global Platinum Partner, WPP boasts over a hundred certified Sitecore practitioners and experts with Sitecore Experience Platform™, Sitecore Commerce® and Sitecore Content Hub™. WPP has dedicated business units that also encompass practically every adjunct technology that is part of a client consideration set, including profound partnerships with Microsoft, Salesforce, Google, Amazon, Apple, and many others. Web, native and hybrid mobile applications, IoT, data, and consulting are all part of its toolkits to deliver comprehensive solutions for its clients at scale with a technology production team that numbers of 5000 globally.
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