Chemours, a new kind of chemistry company, boasts a multi-brand, multi-site, multi-language, multi-region website that responds nimbly to business needs. The digital experience has translated to huge wins with customers.
Sitecore Experience Awards
Chemours
SEA category: Most sophisticated implementation
Challenges
- Create a winning, human-centric experience around a typically sterile-sounding field
- Implement user-testing, focus-groups, and other customer-centric methods to re-articulate brand
- Deploy digital and content strategies, user experience, testing, design, engineering and integrations
- Include SEO optimization, content development and hosting support
Solutions
- Sitecore Experience Platform (XP 9.2)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Sitecore Helix
- Integrations include:
- Azure (PaaS)
Results
- Drove a new type of content strategy and brand presentation digitally
- Launched optimized B2B marketing website ecosystem in less than 12 months
- Built synergy between interaction design, structured content, and flexible templating
- Increased overall inquiries by 250% across brands
- Generated 19% increase in total foreign language page views (year-over-year)
- Resulted in China becoming a top traffic source and large market
Gold Solution Partner
TBG (The Berndt Group) provides everything necessary to build and support best-in-class websites and Web products, and adds unique value in the areas of incisive Web strategy, content personalization, tactical organization of large website projects, and broad improvements to Web operations.
Learn more about TBG
