Challenges
- Educate public about safety hazards and solutions
- Personalize website for three audiences
- Align internal technology and marketing teams
- Streamline processes to gain single source of truth
- Drive user engagement and brand loyalty
Solution
- Sitecore® Experience Platform™ (XP) (v9)
- Web Forms for Marketers
- Sitecore Path Analyzer
- Sitecore® Experience Database™ (xDB)
- SAP Enterprise Resource Planning (ERP)
- SAP Hybris Cloud for Customer (C4C): Customer Relationship Management (CRM)
Results
- Customized web visitor views to deliver relevant product and education information
- Empowered IT, marketing, and sales team collaboration to drive campaigns
- Integrated CRM and ERP applications for streamlined business processes, 360° customer view
- Saved potentially $80,000 a year by consolidating platforms
- Increased organic search visitors by 24.52%; reduce bounce rates up to 10%