Challenges

• Educate public about safety hazards and solutions
• Personalize website for three audiences
• Align internal technology and marketing teams
• Streamline processes to gain single source of truth
• Drive user engagement and brand loyalty

Solution

• Sitecore® Experience Platform™ (XP) (v9)
• Web Forms for Marketers
• Sitecore Path Analyzer
• Sitecore® Experience Database™ (xDB)
• SAP Enterprise Resource Planning (ERP)
• SAP Hybris Cloud for Customer (C4C): Customer Relationship Management (CRM)

Results

• Customized web visitor views to deliver relevant product and education information
• Empowered IT, marketing, and sales team collaboration to drive campaigns
• Integrated CRM and ERP applications for streamlined business processes, 360° customer view
• Saved potentially $80,000 a year by consolidating platforms
• Increased organic search visitors by 24.52%; reduce bounce rates up to 10%