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Challenges_1

Challenges

  • Depreciate the custom-built legacy eCommerce platform and replace with a modern product
  • Centralize customer experience into one core digital platform
  • Integrate various third-party record sources
  • Provide high level of flexibility in building products, bundling and pricing
  • Market unique, personalized digital experiences

Solution

Solutions

Result

Results

  • Marketed unique digital experiences tailored to different runner personas
  • Increased site content by 2X
  • Boosted customer consumption of ancillary running content
  • Grew engagement with content by 50%
  • Expanded sales of Brooklyn Half Marathon, selling out in 30 minutes
  • Enabled sales across various commerce scenarios: subscriptions, one-off-purchases, physical sales, digital and flash-sales
  • Created a continuous buyer experience

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Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

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