Challenges
- Depreciate the custom-built legacy eCommerce platform and replace with a modern product
- Centralize customer experience into one core digital platform
- Integrate various third-party record sources
- Provide high level of flexibility in building products, bundling and pricing
- Market unique, personalized digital experiences
Solutions
- Sitecore Experience Manager (XM)
- Sitecore® Experience Platform (XP 9.1)
- Sitecore® ExperienceDatabase (xDB)
- Sitecore Experience Commerce (XC 9.0.1)
- Sitecore Commerce Connect
- Sitecore Connect for Salesforce Marketing Cloud
- Integrations include:
- Azure CosmoDB
- Azure Functions
- REDIS Cache
- Service Bus Solutions
Results
- Marketed unique digital experiences tailored to different runner personas
- Increased site content by 2X
- Boosted customer consumption of ancillary running content
- Grew engagement with content by 50%
- Expanded sales of Brooklyn Half Marathon, selling out in 30 minutes
- Enabled sales across various commerce scenarios: subscriptions, one-off-purchases, physical sales, digital and flash-sales
- Created a continuous buyer experience
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
Learn more about Avanade