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  • Improve the overall user experience
  • Make site simple to use
  • Engagement with obituaries was low, with poorly designed pages and conflicting CTAs
  • Merge multiple brands into single website
  • Generate content in multiple languages
  • Mobilizing field to collect and review localized content



  • J.D. Power NPS score up+38 from +10 on previous site
  • Website traffic exceeded target of 80M to more than100M in 2018
  • Leads increased 29% beating target of 22%
  • Rank in top 3 for 93% of markets served

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