Although Dexus deals in property, it has shifted customer engagement and experience to the web, delivering some stellar results. 3D tours during lockdown uplifted engagement by 1000%.
Sitecore Experience Awards
Dexus Direct
SEA category: Most impactful human connections in a changing world
Challenges
- Use digital branding and channels to support the “Space for your best work” message
- Create more compelling human connections
- Bring together multiple brands fragmented due to separate microsites and CMS platforms
- Adopt a guiding principle of “every page is a homepage”
- Turn traditional lead generation on its head and deliver a “direct to customer” strategy
- Balance lead capture with space for customers to self-discover properties
- Develop a single source of truth so property information is up-to-date and automated
Solutions
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Path Analyzer
- xProfile
- Sitecore Cortex
- Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- Property database API
Results
- Grew lead generation by 141% year-over- year
- Email Shortlist function grew lead quality, brand connection
- Allowed users to tailor search results to personal needs and aspirations
- Increased traffic 30% and reduced annual bounce rate by 24%; Google search impressions rose by 216%
- Improved speed to market for new in-house developed microsites
- Delivered a 2.5x increase in page views compared to previously separate microsites
- Presented high level personalization with geo-localized content
- Tackled COVID-19 with virtual 3D tours resulting in 1000% engagement uplift
Platinum Solution Partner
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