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Challenge_1

Challenge

  • Create a omni-channel experience for customers
  • Reinvigorate Applebee’s and IHOP brands online ordering experience
  • Win market share from competitors in mature market
  • Build customer repeat business, loyalty

Solution_2

Solution

  • Provide online ordering directly within Dine Brands’ website
  • Simplify Applebee’s online ordering for off-premise dining
  • Create IHOP online ordering capability
  • Scale website to accommodate high traffic events and television advertising

Result_3

Result

  • Delivered year over year revenue increase from online sales both in terms of revenue and number of orders
  • Provided advanced online ordering capabilities for all devices
  • Eliminated need to send guests to separate ordering portal
  • Increased repeat customers and online sales
  • Applebee’s: bounce rates down 22%; sessions up 31%; average session duration up 41%; pageviews up 67%.
  • IHOP: bounce rates down 7%; sessions up 35%; average session duration up 17%; pageviews up 67%

Platinum Solution Partner

A full-service digital consultancy, XCentium focus on user experience, content management, commerce, CRM and Cloud (Azure and AWS) and assist clients with their entire digital roadmap and implementation. XCentium has one of the most experienced digital and Sitecore teams in North America: 4 Sitecore specializations (Customer Experience Platform, Commerce, CRM, and Mobile), 5 MVP awards for 2015 and 2016, and multiple Sitecore Experience Awards.

Learn more about XCentium Platinum Solution Partner? Learn more about XCentium

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