L’Oréal fosters co-operation and collaboration
L’Oréal’s ambitious digital goal is to refresh and relaunch 600 websites for 15 brands in three years. The ultimate prize: to become the No. 1 digital beauty brand in the world. At the center of its global business transformation initiative is improving consumers’ online experience. Fostering cooperation and collaboration between the brands’ global goals and the unique country demographics will drive success.
With 1 billion consumers interacting every day with the company’s 3,000 different websites, L’Oréal saw the opportunity to deliver a consistent brand experience, open new e-commerce channels, create a personalized shopping experience, and increase revenue through cross-selling. At the same time, the 60 country subsidiaries needed a solution to cost effectively localize products and services and scale for future growth.