Royal Canin, a subsidiary of Mars Inc., is a leader in science-based cat and dog health nutrition. Founded by a veterinarian in 1968, it has 50+ years of experience in delivering individualized nutritional solutions.
Sitecore Experience Awards
Royal Canin
Challenge
- Deliver a unified experience across all markets
- Be the central point for all digital channel communication
- Create a clear global-local brand message
- Improve customer experience globally
- Deliver operational efficiencies for content creation and SEO
- Deliver operation savings by consolidating costs
- Control 54 different international identities and 36 languages
- Sites and content managed by 15 CMS systems and 14 product repositories
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Federated Experience Manager (FXM)
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Sitecore HELIX
- Sitecore Data Exchange Framework (DEF)
- Integrations include:
- Microsoft Azure (PaaS)
- Salesforce Live Chat
- Amazon Cloudfront
- Google Places/AMP/Analytics 360
- Salsify
- Evidon
- Lionbridge
- Censhare, BazaarVoice, Web forms, Price Spider, IBM product finder, Foresee
Result
- Delivered a global publishing platform supporting a consistent brand
- Consolidated 54 local country markets and 36 languages in one place
- Enabled a single product view
- Provided 54 markets freedom to manage local digital presence under a single, centralized brand
- Reduced corporate date centercosts and hardware and local cost savings through single licensing models
- Reduced time/cost to create, maintain, and publish web content in multiple through centralized, single-point translation
Gold Solution Partner
Delete is a London-based full service digital creative agency, specialising in UX Design, digital product creation, digital transformation, search-engine optimisation, and pay-per-click marketing. Creating digital experiences since 2000, Delete brings a strong heritage of creative excellence, serving forward-thinking brands.
