Challenge

• Improve customer engagement through personalization
• Improve customer experience by optimizing site performance
• Improve operational efficiencies by eliminating marketing’s dependencies on IT
• Reduce cost and optimize workflows by replacing disparate toolset with one integrated platform
• Redesign and migrate over 400 pages, including thousands of images and videos, in under four months

Solution

• Standardize on one scalable platform
• Provide a tailored customer experience based on customer data
• Implement functionality for continuous testing and optimization
• Enable content approval workflows to streamline processes and increase agility
• Enable marketing to publish and test content across channels independent from IT

Result

Improved engagement:

• 5.77% increase in number of pages visited per session
• 8.7% increase in average duration for each session
• 2.2 % decrease in bounce rate

Improved site performance:

• 4.6% decrease in avg. page load time
• 56% decrease in avg. redirection time
• 15% decrease in server connection time
• 34% decrease in avg. server response time
• 12% decrease in avg. page download time