Challenge
- Improve customer engagement through personalization
- Improve customer experience by optimizing site performance
- Improve operational efficiencies by eliminating marketing’s dependencies on IT
- Reduce cost and optimize workflows by replacing disparate toolset with one integrated platform
- Redesign and migrate over 400 pages, including thousands of images and videos, in under four months
Solution
- Standardize on one scalable platform
- Provide a tailored customer experience based on customer data
- Implement functionality for continuous testing and optimization
- Enable content approval workflows to streamline processes and increase agility
- Enable marketing to publish and test content across channels independent from IT
Result
Improved engagement:
- 5.77% increase in number of pages visited per session
- 8.7% increase in average duration for each session
- 2.2 % decrease in bounce rate
Improved site performance:
- 4.6% decrease in avg. page load time
- 56% decrease in avg. redirection time
- 15% decrease in server connection time
- 34% decrease in avg. server response time
- 12% decrease in avg. page download time