Challenges
- Poor awareness and brand recognition
- Attract new talent to drive growth in an increasingly competitive recruitment market
- Improve communication to multiple stakeholders with differing needs across multiple, global regions
- Expand awareness beyond traditional tech audiences
Solutions
- Sitecore Experience Platform (XP 9.1)
- Integrations include:
- Microsoft Azure PaaS
- Cornerstone (recruitment management)
- Webcast and PicturePark (planned)
Results
- 100K unique site visitors every month with above average ±>6 minute visit durations
- Achieved100K job applications a year
- Delivered a 6% conversion rate (completed job applications vs. total visitors)
- Organic impressions up by 228%
- Cut pages from 16K to 600 without compromising SEO value
- Increased hit-rate handling from standard 12 to 77 per second at no extra cost
- Ongoing web performance analysis and enhancement program
- Business consultancy BearingPoint rated the site “one of the best in the tech industry”
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
Learn more about Avanade