CASE STUDY

Calling on Sitecore for a digital transformation

Norwegian telecom leader Talkmore leverages data-driven experiences to offer the right products to the right customer at the right time

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Digital transformation through data-driven personalization

Sitecore Experience Awards 2018

Norway's first pure Internet-based mobile subscription service, Talkmore AS, wanted to reach the right customer at the right time with the right offer — family plans, service bundles, discounts — and make it a seamless experience. Siloed systems and website limitations hampered this. Talkmore was functioning at an earlier stage of the Sitecore Digital Experience Maturity Model, which describes the evolutionary pathway to building lifetime customers. It undertook a digital transformation to enrich relationships through data-driven personalization.

We’ll be able to ask, how much of our new sales are generated by the various channels? What are the click rates with email personalization? With Sitecore’s flexibility and speed, we can understand and meet customer needs faster and better than our competitors.

Håvard Hauglin

Digital Manager,
Talkmore

COMPANY SIZE

60 employees

Industry

Telecommunications

Region

Norway

Challenges

Attract new customers, reduce churn, and improve customer self-service options
Personalize an omnichannel experience
Establish brand identify
Develop a mobile app with different content strategies – push notification
Implement a website for mobile device and subscription purchases
Develop an internal call center site for employee data lookups
Fully online company with no physical stores

Solution

Sitecore® Experience Platform™ (XP 9.0.2)
Sitecore Experience Database (xDB)
Sitecore Email Experience Manager (EXM)

Sitecore xConnect
Microsoft Azure Infrastructure as a Service (IaaS)

Results

Optimized cross-channel customer experiences
Improved customer experience by pushing relevant content via web, mobile and email, based on user data
50% increase in cross-sells through e-mail and personalization
10% increase in digital sales
Reduced churn
Implemented and offered data traffic rollover for customers before competition

Sitecore Rules Engine and marketing automation deliver results

Today, Talkmore delivers relevant, personalized customer information synchronized across marketing channels. Pages present differently for new visitors compared to existing customers. Data is consistent across emails, the customer web portal, the mobile app, and call center views — and drives targeted messaging.

Silver Solution Partner

One of a small number of Sitecore partners in the Nordic region, Knowit is a pure player in the area of IT consulting. By combining strategic capacities with a passion for technology and creative solutions, Knowit create digital opportunities and long-term values. With more than 2.300 employees in the Nordics, Knowit brings deep knowledge and experiences in successfully transforming implementations to truly data-driven experiences.

Calling on Sitecore for a digital transformation

Digital transformation through data-driven personalization

Challenges

Solution

Results

Sitecore Rules Engine and marketing automation deliver results

Silver Solution Partner

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