Challenges
- Provide relevant content for its customers
- Existing CMS couldn’t offer meaningful personalization
- Delivered generic content
- Couldn’t provide user’s preference or locality
- Wanted personalize home page for every visitor
- Make travel planning easier
- Convert home page visits into engaged customers
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Marketing Automation
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
Results
- Create seamless user journey with Inspire Me tool
- Quickly change content easily
- Incorporate site into campaigns
- Cross site personalization
- Mobile usage up from 23% to 48%
- Tablet use up from 43% to 63%
- Bookings doubled from February to April
- Overall conversions to booking up 6%
- Site has been recognized by UX UK Awards