Challenges

• Provide relevant content for its customers
• Existing CMS couldn’t offer meaningful personalization
• Delivered generic content
• Couldn’t provide user’s preference or locality
• Wanted personalize home page for every visitor
• Make travel planning easier
• Convert home page visits into engaged customers

Solution

• Sitecore Experience Platform (XP)
• Sitecore Experience Marketing Automation
• Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)

Results

• Create seamless user journey with Inspire Me tool
• Quickly change content easily
• Incorporate site into campaigns
• Cross site personalization
• Mobile usage up from 23% to 48%
• Tablet use up from 43% to 63%
• Bookings doubled from February to April
• Overall conversions to booking up 6%
• Site has been recognized by UX UK Awards