DEL
easyJet is Europe’s leading airline. It has over 600 routes in 30 countries, over 200 aircraft, and served over 55 million passengers. The web site supports 14 languages and attracts visitors from 221 countries.
SITECORE EXPERIENCE AWARDS
easyJet
How Europe’s leading airline personalized 19 websites and increased revenue.
Challenges
- Provide relevant content for its customers
- Existing CMS couldn’t offer meaningful personalization
- Delivered generic content
- Couldn’t provide user’s preference or locality
- Wanted personalize home page for every visitor
- Make travel planning easier
- Convert home page visits into engaged customers
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Marketing Automation
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
Results
- Create seamless user journey with Inspire Me tool
- Quickly change content easily
- Incorporate site into campaigns
- Cross site personalization
- Mobile usage up from 23% to 48%
- Tablet use up from 43% to 63%
- Bookings doubled from February to April
- Overall conversions to booking up 6%
- Site has been recognized by UX UK Awards