Challenges
- Attract more visitors to Switzerland and build loyalty among returning travelers
- Communicate the beauty, variety and wealth of Swiss travel experiences through emotions, visuals and inspiration
- Make finding places to visit and accessing travel-related services simple and enjoyable
- Ensure everyone, despite age and ability, can access information they need
Solutions
- Sitecore Experience Platform (XP 9.3)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Integrations include:
- 20 external data sources
Results
- Built a huge and immersive site with video and VR to inspire travelers to visit Switzerland
- Delivered 50K pages with400K images and videosin 14 languagesacross22 markets
- Achieved 31.5M visits of which 80% were new
- Made it easy to navigate mass data with just four segments and contextual information
- Employed AI to automate translation, markets content and image delivery
- Improved global performance withmultiple content delivery networks for the whole world, including China
- Broke down barriers to elderly and disabled people accessing the site
- Won a World Travel Award: World’s Leading Tourism Authority Website 2019
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
Learn more about Avanade