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Thank you for joining in Dubai!

February 28, 2024
Bluewaters Forums By Banyan Tree Dubai, Dubai, UAE

Sitecore DX Dubai - Accelerate your journey

Brands worldwide want to be more agile, scale content better, and deliver digital experiences faster. Sitecore’s DX global event series wrapped up with its last a stop in Dubai to connect with executive decision-makers, marketers, and practitioners and help brands in the region realize a composable future. This free 1-day conference was hosted alongside trusted Sitecore solution and implementation partners. We hope to see you at a future Sitecore event!

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Steve Stathis Tzikakis

Chief Executive Officer


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Kathie Johnson

Chief Marketing Officer

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Dave O’Flanagan

Chief Product Officer

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Lee Miles

Chief Customer Success Officer

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Day at a glance

Get session details on the Agenda page.

Time Session
8:30 - 10:00am Registration & Networking
10:00 - 11:30am

Welcome, Sitecore Executive and Guest Keynotes

Disrupt, accelerate, and innovate with confidence

Steve Tzikakis, Chief Executive Officer, Sitecore

A CMO's guide to thriving in the digital age

Kathie Johnson, Chief Marketing Officer, Sitecore

Sitecore Product Strategy Update

Dave O'Flanagan, Chief Product Officer, Sitecore

Forging the future together: Microsoft and Sitecore's vision for cloud innovation

Tamer Elhamy, Chief Partnership Officer for Middle East, Microsoft

11:30 - Noon Morning Break
Noon - 12:40pm Partner showcases from Publicis Sapient and Horizontal Digital
12:40 - 1:10pm Charting you Sitecore journey: Local insights and global partnerships
Expert panel led by Lee Miles, Chief Customer Success Officer, Sitecore
1:10 - 2:15pm Lunch
2:15 - 2:45pm Breakout sessions from Horizontal Digital and Yas Island; Assurex
2:45 - 3:15pm Breakout sessions from Omnia and COP28; Brimit and Arabian Oud International
3:15 - 3:45pm Breakout sessions from Publicis Sapient and Diriyah Gate; Sagittarius and King Faisal Experience
3:45 - 4:15pm Breakout sessions from Valtech; Accenture

*Agenda is subject to change


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  • What is Sitecore DX?

    Sitecore DX is a series of regional 1-day events taking place across the globe that will be free to attend. The agenda will consist of executive keynotes, guest speakers, partner-led workshops, and breakout sessions featuring Sitecore experts or customers that have or are currently in the process of moving to our composable solutions.

  • How much does it cost to attend?

    Registration is free for each of the events.
  • Where and when will the Sitecore DX events take place?

    DX events are taking place across the globe:

  • Who are the Sitecore DX events designed for?

    Sitecore customers who are looking for practical and actionable takeaways to start upgrading or implementing our cloud-native SaaS solutions will benefit the most from our planned agenda. Each breakout session will be led by one of our trusted Partners who will be holding interactive workshops or presenting to prospects who are interested in moving to our composable solutions. Whether it be adding on a SaaS product to XP or migrating from XP/XM to XM Cloud.

  • Who can I contact if I have more questions?

    Please email the Sitecore DX 2023 Event Team at [email protected].