Digitale marketingressourcer
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Accelerating digital transformation (45 minutters læsning)
- The definitive guide to digital transformation (5 min read)
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What is a CDP? (5 min)
Topartikel - How to choose a Customer Data Platform (CDP) (8 min read)
- CDP vs. DMP vs. CRM (5 min read)
- How a CDP can optimize your DXP (4 min read)
- What is omnichannel marketing? (4 min read)
- Building an omnichannel marketing strategy (5 min)
- The benefits of an integrated platform: An integrated stack (9 min read)
Digital experience 101 (49 minutters læsning)
- What is the digital customer experience? (5 min read)
- What is a digital experience platform? (7 min read)
- How to choose a digital experience platform (DXP) (5 min read)
- 6 ways to improve customer experience (5 min read)
- What is the omnichannel customer experience? (5 min)
- What is customer engagement? (12 min read)
- How to build a customer journey map (4 min read)
- Build a DX foundation to beat your competition in 2021 (6 min)
Personalisering 101 (17 minutters læsning)
- Hvad er personalisering? (5 minutters læsning)
- 10 personalization tactics for quick wins (7 min read)
- Personalisering: Hvordan kommer jeg i gang? (5 minutter)
Sådan vælger du en commerce-platform (22 minutters læsning)
- The ecommerce platform buyer’s guide (5 min read)
- Six key capabilities for a modern commerce platform (5 min read)
- What is e-commerce catalog management? (5 min read)
- What is enterprise commerce? (7 min read)
CMS 101: det grundlæggende (20 minutters læsning)
- What is a CMS (Content Management System)? (3 min read)
- Hvad er konsolløs CMS? (6 min read)
- Forskellen på en CMS- og DXP-løsning (7 minutters læsning)
- What is omnichannel marketing? (4 min read)
Sådan vælger du en CMS-løsning (22 minutters læsning)
- Sådan vælger du den rigtige CMS-løsning (7 minutters læsning)
- Find ud af, hvilke CMS-funktioner du har brug for (6 minutters læsning)
- CMS Migration Guide (9 min read)
Sådan opbygger du en business case (12 minutters læsning)
- Sådan opbygger du en case for en ny CMS-løsning (4 minutters læsning)
- Making the case for a content hub (4 min read)
- Building a business case for a CDP (4 min read)
Sådan administrerer du din kontekstbaserede markedsføring (37 minutters læsning)
- What is a content hub? (5 min read)
- What is Digital Asset Management? (5 min read)
- How DAM is evolving to solve the Content Crisis (8 min read)
- What is a Content Marketing Platform? (7 min)
- What is marketing resource management? (5 min read)
- Guide to measuring content marketing & metrics to care about (7 min read)