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Customer Data Platforms 101 (37 minutters læsning)
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What is a CDP? (5 min)
Topartikel - How to choose a Customer Data Platform (CDP) (8 min read)
- CDP vs. DMP vs. CRM (5 min read)
- Building a business case for a CDP (4 min read)
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The role of the CDP in Customer Experience Management (10 min)
Topartikel
- How to implement a Customer Data Platform (CDP) (5 min)