Chapter 1

What is the difference between B2C and D2C?

80%

Consumers will regularly purchase through D2C

According to the Direct-to-Consumer Purchase Intent Index, four in five consumers will make at least one purchase through a D2C brand over the next five years.

55%

Consumers already prefer to buy from brands directly

Over half of shoppers now make purchases through D2C, according to research by Gartner

31%

Increase in D2C purchases between 2019 and 2022

Insights from Statista reveal the proportion of consumers worldwide who made D2C purchases increased considerably over the three-year period from 2019 to 2022.

Chapter 4

What does direct-to-consumer really mean?

Chapter 5

What makes a good D2C strategy?