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GUIDE

The path to personalization for manufacturing

How to generate new leads, gain product sales and exceed expectations

A framework for quick wins in manufacturing

For manufacturing businesses, generating new leads and gaining product sales requires a strategy that understands buyer expectations. Our workbook outlines the steps to take to start personalizing successfully, including guidance on how to:

  • Define objectives and goals

  • Prioritize digital goals and assign values

  • Prioritize key customer segments

  • Identify available data inputs

  • Map data inputs to content components to start personalizing customer experience

Fill in the form to download the guide, “Manufacturing workbook: Path to personalization”, and start raising your personalization game.

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