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GUIDE

The path to personalization for retail

How to deliver exceptional experiences to your customers at every touchpoint

A framework for quick wins in retail

Retailers looking to gain spending power, both in-store and online, need a strategy that fully understands the needs of their customers. Our workbook outlines the steps to take to start personalizing successfully, including guidance on how to:

  • Define objectives and goals

  • Prioritize digital goals and assign values

  • Prioritize key customer segments

  • Identify available data inputs

  • Map data inputs to content components to start personalizing customer experience

Fill in the form to download the guide, “Retail workbook: Path to personalization”, and start raising your personalization game.

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