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Make like a market-leading manufacturer

To deliver value to every buyer, manufacturers must peel away the layers to get closer to their end customers and personalize at scale.

Future success is built on technical foundations

How far are manufacturers on their digital transformation journey?


haven’t got significant insight into customer journey friction points


say there’s greater willingness to make long-term tech investments


don’t consider their martech stack integration to be ‘excellent’

Choreograph your next move

It’s time to evolve to meet customer demands. Only 4% of our survey respondents say that their digital experience is dynamically tailored for each customer. You have the opportunity to make a name for yourself as a differentiator.

To move ahead of competitors, you need to reorient around customer experience and deliver value to every type of buyer.

Our interactive playbook takes you through the steps to forging new connections and getting closer to your customers.

Take the journey.

Report cover


Case study: Honda America

Improving the “Buy Online” process by 161%.
Read the story

Case study: Thule

Boosting e-commerce with unified messaging.


Build value, not products

Manufacturers must embrace digital engagement and direct relationships. Serving the right content to the right people at the right time can unlock significant commercial outcomes. Find out how you can meet the rising demand for individual experiences.

Discover growth opportunities, download our manufacturing guide.

Complete the form to download the guide.


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