Understanding the ways your company thinks, plans, and delivers unique personal conversations is critical. Success is found through the design and implementation of customer-centric digital marketing, commerce, and service experiences that are contextually relevant and personally informed.
Merkle CXM are the largest decisioning specialists in EMEA and have delivered 50+ decisioning deployments over the last 16 years with extensive experience in the Financial Services, Telecommunications, Travel, Insurance, and Gaming industries.
Merkle CXM help clients maximize the performance and value delivered by their Sitecore Personalize and Sitecore CDP solutions by providing industry-leading thought leadership, deep technical subject matter expertise, project implementation, and ongoing managed service operational support.
Delivering a total customer experience
The development of the joined up and relevant customer communications that underpin a unique customer experience can be limited by:
Siloed or offline channels that present inconsistent actions, offers, and messages
Offers communicated to customers using broadly segmented messaging with limited personalization
Elapsed time between offer decision and offer communication, reducing relevance
Customer communication lacking basic contextual understanding
These challenges can be resolved with the use of Sitecore Personalize, which can provide a centralized decisioning capability that can arbitrate across all potential actions for a customer and present the right action for them, in their preferable channel, in real time.
Organizations need to evolve their decisioning capability over time - enabling unique customer experiences while also delivering measurable value to the business. Merkle has a proven track record in providing the Strategy & Advisory, Implementation and Managed Services that organizations require to define and realize their customer experience vision.