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The future is composable

Product strategy at Sitecore


Roger Connolly

Chief Product Officer

It’s been a transformational time here at Sitecore as we put together a product organization that will deliver on our AI vision.

Our former CPO Dave O’Flanagan has taken on the role of CEO and I am stepping into his shoes to turn that AI vision into reality.

Since taking on the role in March 2024 I’ve been having a lot of conversations with our customers and partners on their key Digital Experience challenges. Many of you are excited about the future of DXP and how that can be infused with AI. Some need a little more time to get your head around all the changes. I know the feeling!

We’re moving fast, and it’s a lot to digest. We’ve acquired, integrated and launched many new products to enhance our composable offerings. I wanted to take stock and outline where our strategy has got us to — and talk a bit about what we’ve built, why we’ve built it, and what options we have today and in the future for your business.

Here are four things I want to be super clear about as we move ahead. 

  1. We believe in the power of composable SaaS to deliver more speed, agility, and flexibility for our customers.
  2. We have the vision and the capability to deliver on our “marketer-first” AI strategy for our customers. These capabilities are going to revolutionize how marketers create content and deliver standout experiences.
  3. We are about to release the highest-performing and most complete upgrades ever for our flagship platform products, XM and XP 10.4, and our PaaS Managed Cloud hosting service.
  4. You can combine composable and platform — adding SaaS products like CDP or DAM to PaaS products like XM or XP.

There's more on all of that in our recent press release. Symposium is back in 2024 and this year we are going to Nashville. Sitecore Symposium is the place where you will get to see first-hand how we are reshaping the future of digital experience using AI at the center.

Exploring our strategy

In a six-blog series, we explore the latest product innovations at Sitecore - and how they’re elevating digital experience for brands all around the world.


Unlock your marketing potential

AI-powered marketing lifecycle

Set every campaign up for success with everything from intelligent creative ideation to automated experience generation, orchestrated with the help of cutting-edge AI.

Accelerate AI for marketers

Hear more about Sitecore's composable strategy

Explore our composable SAAS DXP

Speed. Agility. Flexibility.

Build your stack your way with our composable SaaS DXP.

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Create, manage, and deliver incredible experiences

  • Discover how our solutions can help you create unforgettable digital connections with your customers
  • Talk to our experts, who will share our platform’s powerful features and capabilities
  • Learn why a composable DXP is the future of CX, adaptable to your needs

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Ved at indsende mine kontaktoplysninger bekræfter jeg, at jeg har læst og accepterer Sitecores fortrolighedspolitik, som forklarer, hvordan Sitecore indsamler, behandler og deler mine personoplysninger. Jeg accepterer, at mine oplysninger behandles i overensstemmelse med Sitecores fortrolighedspolitik, således at Sitecore kan optimere min oplevelse af Sitecore-mærket.