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GUIDE

Personalization in action

How one company put the experience of its customers first — with incredible results

This guide tells the story of how early nutrition brand Danone Nutricia transformed the experiences of mothers visiting their Nutricia For You website. Using contextual intelligence to get to know visiting mothers, they then offered them personalized content, including calls to action. The team continued to refine their approach by launching A/B and multivariate testing.

Working closely with the Sitecore Business Optimization Strategies (SBOS) team, Nutricia became a friend and trusted advisor to mothers — and saw impressive business results. Read our "Personalization in action" guide to find out:

  • How Nutricia mapped the journey of a new mother — then offered the right content at the right time

  • How the team achieved quick wins that garnered company-wide support for the program

  • How they defined customer segments and behavioral profiles to personalize content

Follow Danone Nutricia's example and get started on your context marketing journey to deliver compelling business results. 

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