Manage and run a context marketing organization at scale
Successfully managing and scaling the context marketing process requires an approach appropriate for an organization's marketing team configuration, company structure, and maturity level.
Read our “Context marketing organization and governance” white paper to learn:
In depth, how to develop a high-performance context marketing team
Recommended roles for early customer experience maturity to more complex mature organizations
A best-practice approach to scaling up the team
How to manage context marketing processes and playbooks
How to implement context marketing management in an Agile environment
How to track and measure performance
Key activities through the context marketing maturity levels
Download our how-to white paper to scale a successful context marketing organization and practice.