Dine kundedata er spredt. Hvordan kombinerer du alle dine kilder?
Saml omnichannel-data
Ikke flere datasiloer. Sitecore xConnect™, den indbyggede API, henter data alle steder. Sitecores API-framework giver dig mulighed for at eksportere og importere data fra alle kilder til xDB. Tænk websitebesøg, ERP, CRM, kundeservice, tredjepartsdata, apps, AR/VR og offlinekilder, f.eks. besøg i butik.
Styrk og analysér dine data
Finjuster din personalisering med data importeret i xDB fra alle kilder. Eksporter nemt data til profilering og analyse af ydeevne.
Se hele billedet
Få et totalperspektiv på kundeinteraktioner og indsigt i kundesegmenter på tværs af touchpoints med dybe dataindsigter til underbygning af marketingtiltag.
Customer data managed
Understand every user and uncover trends with customer and journey insights
Track behaviors across channels
Capture every click, search, tap and buying signal from any digital touchpoint and leverage actionable insights.
Share data across your ecosystem
Leverage real-time and historical customer data for in-session personalisation on any channel.
Understand every customer in every moment
Recognize and engage existing or new users in-the-moment with live audience segmentation.
Leverage the power of analytics and AI
Combine predictive analytics and AI with your data to understand and influence customer journeys.
Integrating predictive analytics, AI, and machine learning unleashes significant — and in some ways astonishing — possibilities for organizations across industries.
Customer Data Platforms vs Data Management Platforms
Download the infographic to understand the differences and similarities between a CDP (Customer Data Platform) and a DMP (Data Management Platform), and which one is better suited to your business needs
