Commerce is changing – rapidly. In 2019, 6 out of 10 commerce organizations are reporting that their business model is under “significant” or “critical” pressure to adapt. Today’s commerce organizations must meet heightened customer expectations, offer personalized buying experiences, and compete with macro-players with global reach, enormous scale, and huge budgets.
To help you uncover the pathways to success, we partnered with Econsultancy to gather insight from 1,200 merchandising, ecommerce, and marketing executives. Join this session focused on the North American market specifically to discover the data and trends, and how others are becoming digital-first businesses fit to compete in this changing landscape, including:
Key challenges facing commerce professionals in North America today
Stefan manages all of Econsultancy’s research and content in North America. He is the primary author of over 100 studies exploring topics in digital marketing, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft and Salesforce.
Stefan’s work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC, Fast Company and AdAge.
Before joining Econsultancy, Stefan was the research director for MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak, now part of Dentsu.
Wanda Cadigan is the GVP, Strategic Growth at Sitecore. She is the global business lead for Sitecore’s growth portfolio of new products and offerings, including the Content Hub, Commerce and Cloud business. Leading a global interdisciplinary team, she helps customers achieve digital transformation by leveraging Sitecore’s end-to-end content management, always-on personalization, and connections that drive commerce.
