The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.
Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:
Why senior marketers may not be as good at personalization as they think
The biggest priorities for marketing departments
Top findings of the research — including investment plans, adoption, priorities, and key challenges
Actionable insights to move forward
Concrete examples of the trends among CMOs across global markets, and more
Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.
Tom Beck is Executive Director of the Society of Digital Agencies — a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. For 20 years Tom has helped corporate brands and digital media start-ups better understand market dynamics, consumer trends, and digital technology to shape the future of their businesses.