AI for commerce disrupt or evolve

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GE Healthcare Life Sciences, a leading global medical technology and life sciences company, was looking to provide better, more personalised experiences for their customers online. By using Coveo and Sitecore, GE Healthcare Life Sciences was able to gain insights into customer behaviour and transform their user experience. Now, their customers get exactly what they expect – a personal, real-time journey. Join Donal Phipps, of GE, as he explains how using AI has brought together all their data to understand user journeys on their website and suggest content that customers want and need.

About the presenter

Donal Phipps

Digital Marketing Technology Leader

GE Biopharma

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Ved at indsende mine kontaktoplysninger bekræfter jeg, at jeg har læst og accepterer Sitecores fortrolighedspolitik, som forklarer, hvordan Sitecore indsamler, behandler og deler mine personoplysninger. Jeg accepterer, at mine oplysninger behandles i overensstemmelse med Sitecores fortrolighedspolitik, således at Sitecore kan optimere min oplevelse af Sitecore-mærket.

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