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Content: The Cornerstone of Digital Experience

How an effective content strategy leads
to increased conversion
Tilgængelig On Demand

It’s proven that intuitive personalisation deepens customer engagement and improves conversion rates. Therefore, against the background of ever-growing content estates and increasing customer expectations, a robust content strategy is paramount to successfully achieving this level of personalisation.

Join this webinar as Rufus Leonard’s Head of User Experience, Vanita Tanna, and Chief Technology Officer, Peter Barker share:

  • Why content is the cornerstone of digital experience
  • How to design and plan an effective, personalised content strategy
  • How to technically deliver this level of content taxonomy and personalisation using Sitecore and Azure Search
  • Insight into a professional services case study; how this approach delivered digital differentiation for the world’s most innovative law firm

About Rufus Leonard

Rufus Leonard is a brand-led digital experience agency that helps organisations create meaningful differentiation by combining expertise in brand, people and technology. Building long-term partnerships is at the core of their company values and their clients work with them for several reasons:

  • As a Top 10 UK Design and Build agency 2019 they have the expertise to successfully respond to the most complex and varied of service design briefs
  • From strategic direction and platform selection, to full build, customisation and quality assurance – they have two decades of experience delivering digital solutions, in-house, for some of the UK's biggest and best-known brands
  • As one of the UK’s few Microsoft Gold Agency Partners they are a premium provider of intricate customer-centric platforms built on the Microsoft stack
  • Their use of digital technology and innovation to enhance customer experience won them the Best Digital Agency title at the Digital Experience Awards 2019

About the presenters

Peter Barker

Chief Technology Officer

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Vanita Tanna

Head of User Experience

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Liam Mepham

Sitecore Sales Engineer


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Register for this webinar

Ved at indsende mine kontaktoplysninger bekræfter jeg, at jeg har læst og accepterer Sitecores fortrolighedspolitik, som forklarer, hvordan Sitecore indsamler, behandler og deler mine personoplysninger. Jeg accepterer, at mine oplysninger behandles i overensstemmelse med Sitecores fortrolighedspolitik, således at Sitecore kan optimere min oplevelse af Sitecore-mærket.