Unlocking Digital Success with Cross Functional Collaboration
Practical advice from digital marketers in Asia, to make your organisation’s digital-first vision a reality.
Tilgængelig On Demand
Digital transformation is a team sport and marketing teams that collaborate with functions across the organisation see a higher rate of success.
In this webinar, we will hear from three digital leaders across India, Southeast Asia and Hong Kong on how they are driving digital programs and the role of cross-functional collaboration in their success.
We will cover:
Practical advice from leading marketers on keys to success
How to build trust in marketing
Tips for collaborating across functions
About the presenters
Vishwash Gaur
Deputy VP Marketing, Head–Digital Marketing at Prudential Assurance Company Singapore
Deputy VP Marketing, Head–Digital Marketing at Prudential Assurance Company Singapore
Prudential Assurance Company Singapore
Vishwash Gaur is a digital marketing strategist, open-source lover, free-time blogger, all-time learner, husband and father of a little princess! As the lead for digital marketing for Prudential Singapore, he is responsible for delivering the digital and social media strategy, including campaign execution and digital analytics. He also drives a better user experience on the brand’s digital channels for higher customer engagement. He leads initiatives to generate ROI and drive overall brand-related KPIs such as awareness, familiarity and consideration. He finds it exciting to use technology and marketing together to effectively reach, sell and service today’s customers. For Gaur, “experience is the product” and he believes a superior customer experience is a winning strategy.
Serial entrepreneur and team leader in sales and marketing spanning media & advertising, travel & hospitality, education & entertainment, ecommerce & IT industries. His ability to continuously build forward thinking business models and resilient teams, coupled with his embracing corporate innovation, open mindset and new technology, enabled him to help companies large and small win tough market battles in many regions and industry sectors. Colman is the VP Group Marketing of a group of 5 HKSE listed companies and residing in Hong Kong, after spending over 13 years in Beijing, China. He still coaches startup companies as instructors of a few accelerators in Hong Kong and China.
Rahul is passionate about digital marketing and technology, and how digital helps organizations engage with their audiences with relevance and at scale. He is part digital marketer and part marketing technologist.
Rahul spent over a decade helping organizations use digital to transform their business. He believes that digital innovation occurs when organizations look at business problems with three lenses - Marketing Strategy, Experience Design and Technology.
