How commerce brands are optimizing investments during dynamic times
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Responding to shifting priorities
In February, at the same time retailers had identified that they wanted to make investments in email marketing and personalization to boost their conversion rates, commerce was changing at a global scale. Now more than ever, brands are expected to help shoppers find the products and content they need via personalized experiences. And retailers are faced with new challenges as they look to optimize investments during these dynamic times. Access our roundtable discussion with Digital Commerce 360 and get fresh insights on what’s important today.
Access this roundtable discussion and discover:
How Sitecore customers are responding to shifting priorities
How to execute and deliver revenue in this new normal
How to leverage technology to tackle these new realities
About the speakers
Lauren Freedman
Senior Consumer Insights Analyst, Digital Commerce 360
Senior Consumer Insights Analyst, Digital Commerce 360
Digital Commerce 360
She is an ecommerce pioneer with 25 years of retail consulting experience. At Digital Commerce 360 she is responsible for B2B buyer insights, research initiatives, and reports. Previously, as president of the e-tailing group, she delivered go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years and established metrics for the industry at large. She is the author of “It’s Just Shopping.”
Wanda Cadigan is the GVP, Strategic Growth at Sitecore. She is the global business lead for Sitecore’s growth portfolio of new products and offerings, including the Content Hub, Commerce and Cloud business. Leading a global interdisciplinary team, she helps customers achieve digital transformation by leveraging Sitecore’s end-to-end content management, always-on personalization, and connections that drive commerce.
