In this session, Paul and Natalie of Sagittarius explore how leading UK brands are
moving from a B2B to B2C approach and use data profiling, personalisation and
A/B testing to improve customer understanding, acquisition, retention and
service. They will highlight industry trends and use client case-studies to
show this in action.
Sagittarius is a digital marketing agency that provides solutions to UK and International based clients to develop, promote and champion their brands.
Founded in the 1970’s, Sagittarius has a long history in creative technologies and is proud to be a Microsoft Partner and Sitecore Certified Solutions Partner providing the latest and greatest technology solutions to its clients.
With over 20 years in marketing and developing websites since 1996, Paul is now one of the UK's leading experts on digital marketing. He oversees award-winning agency Sagittarius and often lectures and consults within the industry on digital and marketing related subjects and has a particular interest and skills in global ecommerce, travel & tourism and manufacturing sectors.
Through Sagittarius’ global offices, Paul operates nationally and internationally, helping brands to think outside the traditional horizontal and vertical channels and transform their business with creative multi-channel marketing and digital re-invention.
Natalie has a passion for enabling brands to provide highly contextual digital experiences that their audiences will love and engage with. An advocate for personalisation and marketing automation, Natalie champions Sitecore’s capabilities across her network of clients throughout Europe.
Heading up the Sitecore Optimisation Consultancy and Sagittarius Academy teams at Sagittarius, she works with leading UK and international brands to define performance-focused strategies and embed real-world implementations, including the delivery of Sitecore training to empower marketing teams in taking Sitecore to the next level.