WEBINAR
How Artificial Intelligence can boost your marketing initiatives
Learn how AI and Machine Learning can help you achieve your business objectives.
Get insights in how to prepare for AI in order to deliver exceptional customer experience
Digital marketing is about empathy. Based on data, marketers detect in which context their audiences are and deliver value and the right experience based on this context.
This means that, by running tests and analyzing content engagement metrics, new segments or refined segments can be discovered.
Marketers can create new content for these groups of people to get their attention or to deliver the right message to bring value. This is a time-consuming process. Technology can help to connect structured, tagged, and organized data with machine learning algorithms. This can be done powered by AI solutions.
Get inspired by Jack Esselink, an evangelist on AI, who will share trends and best practices in AI and how you can be more data driven.
Session takeaways:
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Get insights in how organizations successfully use AI.
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Learn how AI can help to achieve your business objectives by boosting your marketing initiatives.
About the presenters
Koen Roos
Head of Strategy
Blastic – Sitecore Ambassador MVP
Koen Roos
Head of Strategy
Blastic – Sitecore Ambassador MVP
Koen is Head of Strategy and Marketing Technologist at Blastic. He believes that in every relationship empathy, communication, and transparency is key. This is why he is passionate about marketing to build relationships with customers and how technology can facilitate this in a digital way. Starting from customers’ needs and keeping into account the marketing and business goals, he defines the best digital solution. Koen is a three-time Sitecore MVP in the Ambassador category.
Jack Esselink
Data & AI Evangelist
Studio Pulpit
Jack Esselink
Data & AI Evangelist
Studio Pulpit
After working many years for IBM Jack decided to found his own company Studio Pulpit in which he works as a keynote speaker, evangelist and trainer in the world of data with a focus on #AI #datascience and #machinelearning. Jack likes to share his stories and experiences on big data, analytics and data science/ machine learning with audiences across the world.
Ruud van der Kamp
Solution Architect
Sitecore
Ruud van der Kamp
Solution Architect
Sitecore
Ruud is one of the guys inspiring Sitecore’s customers on how to use the Sitecore platform in ways that best fit the needs of our customers. He is experienced in the digital field with main expertise on DAM, PIM and CDP and helps organizations get the most out of their digital customer experience strategies.
