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Designing Omnichannel experiences: Be ready for tomorrow’s channels, today

Master the art of delivering holistic experiences across channels to reach customers — wherever they may be.

Tilgængelig On Demand

Deliver moments that matter

In the age of constant connectivity, the value of being where your customers are can't be overstated. A focus on omnichannel marketing will ensure you are providing consumers with a consistent experience from touchpoint to touchpoint. Successful omnichannel experiences come from prioritizing content and technologies that help your company engage your customers — wherever they may be.

This session will cover:

  • The challenges and opportunities of providing a seamless omnichannel customer experience
  • Inefficiencies of online marketing and what it will cost businesses
  • How B2C and B2B businesses can go direct to customer, and why it matters
  • The tools and technologies needed in providing relevance in content across different channels and customer touchpoints
  • Leveraging first-party data as part of your omnichannel marketing strategy

About the presenters

Biren Balakrishnan

Principal Architect


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Christophe Bacon

Founder and Managing Partner


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Register to watch Ondemand

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