Why go Headless – 5 reasons to unlock your digital front door with Headless
Learn why everybody wins with Headless
Tilgængelig On Demand
Join the Headless marketing revolution
Consumers today seem to have an endless thirst for new ways to interact online. As consumers’ attention online becomes increasingly fragmented across myriad channels, there have never been so many direct, simultaneous digital pathways to reach your
customer – now enter Headless.
Join our session to discover how going Headless extends personalised experiences at speed and scale – all while saving your Marketing and IT teams cost and time.
We’ll discuss why Headless is becoming more popular and what it means for your Experience, Commerce, Content:
Truly omnichannel is really possible – Improve customer engagement by reaching them more often, across more touchpoints
Deliver content at speed and scale – Empower marketers with control by reusing content anywhere, saving hours of work that can be better spent elsewhere
Do more with less - Lower the cost of technical implementation, maintenance and complexity in your tech stack
Embrace best-of-breed MarTech freedom – Discover composable solutions that complement and add value to your current tech stack without sacrificing the experience
Get ahead in the booming IoT era – Find out how why headless holds the key to IoT marketing
With over two decades in ASEAN and South Asia, working in verticals like FSI, FinTech, Telecom and Public Sector, I have discovered my expertise in Customer Experience (CX), Digital Marketing, Big Data / Analytics and Integration solutions. I am currently focused on customer experience. I specialize in Sales and Presales of Digital tools for the modern world.
Ever since I was a kid, I have always been a computer fanatic. My super logical way of thinking somehow found company in the predictability of computers and programming. After graduating as a Computer Engineer, I started my career as a Programmer –my dream job back then. As I progressed into the client facing role of a Solution Architect, I realized that I was more curious and enthusiastic about people than I gave my introverted-self credit for. I discovered a new passion -interacting with not so logical beings, humans. Along the way, I had to change my inert nature and push myself to be open to changes, to conversations, to strangers. I had to become vulnerable to move from predictable aspects of “Building Technology” to irrational, emotional human aspects of “Buying and Using Technology”. That’s how I made my foray into “Sales”.
“Empathy” soon found its way into my dictionary and quickly took center stage as I realized that basic need of people is to feel “safe” and “understood”. Have been in Sales ever since.
Digitalisation of people led to unprecedented ways to understand customers and engage with them on their terms. AI has made it possible to finally make sense from petabytes of data. Thousands of tools claiming to use data and AI make it difficult for decision makers to separate the wheat from the chaff.
That’s where I step in. Helping customers evaluate and select the best platform that meets their objectives forms my daily grind.
Michaels karriere inden for digitale analyser begyndte i 2001. Han har arbejdet for Nedstat (nu en del af comScore), Nielsen Online og analysekonsulentvirksomheden Logan Tod (nu en del af PwC). I 2007 etablerede Michael AEP Convert, en konsulentvirksomhed inden for analyse og optimering, der arbejder sammen med kunder som Royal Bank of Scotland, Vodafone, Chelsea FC, More Than, BT, Selfridges, Kitbag og Lakeland. I april 2016 fusionerede AEP Convert med L3 Analytics og dannede en større konsulentvirksomhed ved navn LeapThree.
Eric leads AKQA’s diverse suite of technology practices. Over the past 10 years, Eric has been the trusted advisor to AKQA clients including Bunnings, NAB, Bridgestone, Coles and Foodstuffs New Zealand. Eric specialises in Experience Led Transformations, marrying the right technology, team and governance approaches to create business value generating experiences and move businesses forward.